Optimal Cause Recommendations (3-10 Causes):
Recommends a tailored portfolio of 3 to 10 causes for each business, ensuring a manageable and impactful set of partnerships.
Scoring System:
Geography (40%):
Matches businesses with causes operating in their target regions, maximizing local impact.
Size (30%):
Evaluates the scale of each cause to match the business’s goals—whether they prefer smaller, grassroots efforts or larger, established organizations.
Alignment (30%):
Assesses mission compatibility, ensuring the causes resonate with the business’s values and customer base.
Overlap Monitoring (Max 30%):
Ensures that causes in a portfolio do not have more than 30% overlap in constituents, allowing businesses to diversify their impact and reach new audiences.
Business amplify their footprint through cause referrals back to the business
- Causes advertise and refer supporting business through their network
- Businesses benefit from good will marketing and branding
